McCain and The Simple Root use potatoes to create alternatives for dairy based foods

The Simple Root, a new global plant-based brand backed by world leading FMCG McCain Foods, will launch in the UK later this year, harnessing the power of the potato to create delicious alternatives to dairy based foods.

Tnedija fir-Renju Unit bi tnedija globali fis-swieq ewlenin li għandhom isegwu, il-firxa tinkludi zlazi tat-tisjir versatili bħal bechamel, tartuf u ġobon, u pesto, "cheeze tal-krema", u firxa ta 'dips bħat-tewm inkaljat u ħwawar u affumikat chipotle.

Id-domanda tal-konsumatur għal alternattivi bbażati fuq il-pjanti għal-laħam u l-ħalib qed tikber malajr u ma turi l-ebda sinjal ta 'tnaqqis, bil-valur tas-suq ibbażat fuq il-pjanti fir-Renju Unit stmat li jiswa aktar minn £ 600m. Is-Simple Root hija l-aħħar marka ewlenija f'din il-kategorija li tnediet fir-Renju Unit, u toffri dips, spreads, zlazi u 'ġobnijiet,' kollha b'minimu ipproċessar, marka tal-karbonju baxxa u ingredjenti ta 'oriġini lokali. Prodotti fi ħdan il-firxa joffru "rotta" sempliċi biex tgawdi varjetà ta 'ikel għal ikliet ħfief, tisjir u qsim li joffru aċċessibilità u libertà ta' ikel għal kulħadd, mingħajr kompromess fuq it-togħma.

The Simple Root uses innovative technology to transform potatoes and other root vegetables into the creamy taste and texture which is essential to many consumer’s favourite dairy treats, but without artificial flavours and allergens such as dairy, nuts, soy and eggs. The technology to create this patented ingredient base was developed in collaboration with McCain Foods, the world’s largest manufacturer of frozen potato products, and Pilot Lite Capital.

Din is-sħubija tappoġġja McCain Foods’ drive for innovation beyond its core portfolio, including recent investments in Truleaf (vertical farming), NUGGS (plant-based chicken nuggets) and Fiddlehead (a data science company).

McCain Foods have been innovating new ways to enjoy the potato since 1957, and now brings its expertise to The Simple Root. Mark Hodge, Marketing Director for McCain, says, “Since its very beginning, innovation to meet changing customer needs has been central to McCain, from Lighter Home Chips to Ready Baked Jackets. We are always looking for ways to make our delicious products better for consumers and better for our planet, and the plant-based dairy alternative category is an exciting new space for the business.

"Għandna pjaċir inwasslu l-kompetenza kummerċjali globali tagħna lit-tim Simple Root, li jaqsmu din il-viżjoni, u li naħdmu magħhom fuq l-iżvilupp ta 'soluzzjonijiet eċċitanti biex nissodisfaw id-domanda dejjem tiżdied tal-klijenti għal għażliet ibbażati fuq il-pjanti."

It-tim Simple Root iġib miegħu rikkezza ta 'esperjenza fl-iżvilupp u l-kummerċjalizzazzjoni ta' marki tal-ikel, immexxija mill-Kap Eżekuttiv Globali David Behringer u l-Kap Eżekuttiv tar-Renju Unit Louise Wymer.

Lora Spizzirri, Uffiċjal Kap Globali għat-Teknoloġija: “It-teknoloġija brevettata tagħna tassew tagħti bażi ta’ ingredjent kremuż u bla xkiel sabiex inkunu nistgħu noħolqu verżjonijiet bla ħalib u ġewż tal-ikel favorit tal-konsumaturi, bħal zlazi tat-tisjir, dips u spreads tal-ġobon, li jagħmilha faċli għalihom faċilment jaġġornaw l-għażliet tal-ikel tagħhom, iżda mingħajr sagrifiċċju għat-togħma jew għan-nisġa. "

Louise Wymer, CEO tar-Renju Unit ta 'The Simple Root: "Il-versatilità tal-bażi ta' ingredjent uniku tagħna tippermettilna nsegwu malajr it-tnedija fir-Renju Unit b'pipeline ta 'innovazzjoni robusta ta' prodotti bbażati fuq il-pjanti minn The Simple Root, bħal deżerti li joffru l-indulġenza li l-konsumaturi jixxennqu. , iżda mingħajr ħalib jew ġewż. Aħna ma nistgħux nistennew biex iniedu din il-logħba li qed tinbidel fir-Renju Unit. "

Vjeġġi tal-firxa inizjali tar-Renju Unit ta 'The Simple Root se jkunu disponibbli dalwaqt, b'pipeline innovattiv ta' prodotti ġodda eċċitanti u tnedija globali dalwaqt.